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In the beginning, Lexus laid down objectives and formulated a formidable set of working principles. These ideals keep every designer, engineer, worker and dealer steadfastly committed to the original philosophy. The Lexus Covenant guides every decision we make, every car we create, every service we provide.

THE LEXUS COVENANT

Lexus will enter the most competitive,
prestigious automobile race in the world.
Years of automotive experience
has culminated in the creation of Lexus cars.
They will be the finest cars ever built.

Lexus will win the race because
Lexus will do it right from the start.
Lexus will have the finest
dealer network in the industry.

Lexus will treat each customer
as we would a guest in our home.

If you think you can't, you won't...
If you think you can, you will!
We can, we will.

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